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Sfaturi in crearea logoului pentru brandul tau
15 Aug 2018
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Sfaturi in crearea logoului pentru brandul tau

Daca crezi ca a face un design de logo este un lucru usor, as spune ca ar fi bine sa te mai gandesti si sa citesti cu atentie articolul acesta...

Un design de logo trezeste mari asteptari din partea clientului si este foarte normal atat timp cat logoul este prima imagine a unei companii.

Iata cateva sfaturi cand vine vorba de creare unui logo : 

Creaza un logo unic si inteligent 

  •  un logo original te face sa nu fi asemanat cu un concurent 
  •  nu folosi neaparat simboluri specifice domeniului de activitate, incearca sa faci un logo ceativ si chiar mai inteligent decat al concurentei. De exemplu logoul Mercedes nu este o masina, sau logoul Nike nu este un pantof sport

Intelege brandul al carui logo il concepi

  •  incearca sa iti notezi ideile obtinute din analiza brandului, utilizeaza o coala de hartie pentru a schita simboluri care crezi ca se potrivesc
  •  intelege care este publicul tinta, ce isi doreste brandul sa devina? 
  •  gandestete foarte bine ce vrei sa reprezinti prin logoul creat, de exemplu : Apple un mar din care lipseste o muscatura, Wikipedia un puzzle in forma de blog din care lipseste o piese - ambele sunt logouri relativ simple dar care trasnmit un mesaj foarte clar asupra ideologiei brandului

Foloseste cu incredere culorile

  • logoul este o imagine, si un prim impact al unei imagini sunt culorile, iata si cateva exemple de culori si mesajele care le trasmit : rosu - energie, sexy, puternic; portocaliu : tinerete, prietenie, creativitate; verde : crestere, natural, instructional; ....

Ce fel de nume are brandul si cum sa il folosesti : 

  • exista numeroase branduri al caror logo este de tip text, daca ai un nume unic acest tip de logo ti se poate potrivi
  • daca numele brandului nu este original si unic atunci cu siguranta ai nevoie de simboluri pentru a il face memorabil si unic

Pastreaza simplicitatea si flexibilitatea logoului

  • asa cum am scris mai sus cu totii de dorim sa realizam un logo unic pentru brandul nostru, dar cu siguranta nu vrei ca un om care se uita la logoul tau sa ramana blocat minute in sir in fata lui incercand sa inteleaga ce reprezinta

Creaza un logo care sa poata trece dincole de hartie, in zilele noastre un logo trebuie sa poata fi folosit pe un site web, in social media sau imprimat pe diverse material pubilicitare

Comanda acum un logo de la WebSucces si obtine o reducere 50% pentru Design Carti de vizita la comanda, Chisinau, Moldova 079953912

 

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